Our Blog
Today’s digital world requires both forward thinking, finger on the pulse thought leadership, as well as grounded lessons learned from the past. Read our blog to learn more about the Precision Reach perspective.
Use Programmatic and Endemic Advertising to Boost ROI
https://youtu.be/62jDKpkMVzEWhen you’re putting together an ad campaign, your goal is to achieve as much return on investment as possible. You want clicks. You want engagement. So what ad strategy...
How Creative Is Your Creative?
https://youtu.be/kmv-USiZ0MsWe spend a lot of time on this blog talking about strategies for managing campaigns that effectively target — and consistently reach — your ideal customers within the ag...
Time to Change Your Marketing Strategy?
https://youtu.be/nPzcEXjyaYU“If it ain’t broke, don’t fix it” is a popular truism because it implies a logic and pragmatism that’s tough to refute. But it also can lead to (and sometimes even...
Should You Pay for Premium Marketing Services?
https://youtu.be/1p2SLgWcZMc All agri-marketers want their campaigns to succeed, whether they’re trying to ballyhoo their brand, launch a new product or increase sales leads. To achieve their goals,...
Use First-Party Ag Data to Boost Geofence Ad Engagement
https://youtu.be/XQUHi8u9NxEAs your company’s next big event draws closer (gosh, has it been a year already?), the marketing department gears up to increase attendance and conversations by employing...
Social Media Research Findings Provide Insight for Connecting With Agriculture Audiences
Lenexa, Kan., (Jan. 17, 2023) – Precision Reach, agriculture’s leading programmatic service provider, has new research showing targeted social media is an effective way to reach agriculture...