Our Blog
Today’s digital world requires both forward thinking, finger on the pulse thought leadership, as well as grounded lessons learned from the past. Read our blog to learn more about the Precision Reach perspective.
Charting A New Course Without Cookies: What is Google’s Plan? What’s Your Plan?
With Google’s plan to eliminate third-party cookie tracking by end of this year, it’s time to begin altering advertising strategies to prepare for what’s next. Last week, Google took their...
How to Optimize for High Landing Page Conversion Rates
Having a stellar digital ad is critical for programmatic advertising. You want the ad to be eye-catching, engaging and drive the user to complete a desired action. But to really reap the benefits of...
Using UTM Codes with Google Analytics
As a marketer, you know that your marketing is driving traffic to your websites, but do you have the hard data to prove it? UTM codes help you track the performance of each of those links so you can see where your traffic is coming from.
What is Programmatic Native Advertising?
Native advertising is paid advertising where the ad matches the form, feel and function of the content of the media on which it appears
Connected Television Advertising – 10 Reasons Why You Should Consider CTV
A captive audience, an engaging screen. Advertising on Connected Television (CTV) is like being invited into your customer’s living room. It’s a prime seat, and one not to be missed....
10X Your Digital Ad Effectiveness with Programmatic Pre-Roll Video
Did you know: audiences typically retain up to 95 percent of a video message vs. 10 percent of a written message? And that by placing a video on a landing page, you can increase conversions by up to...