Our Blog
Today’s digital world requires both forward thinking, finger on the pulse thought leadership as well as grounded, lessons learned from the past. Read our blog to learn more about the Precision Reach™ perspective
4 Reasons Why You Need to Adopt Programmatic Advertising
The programmatic advertising ecosystem has many advantages, from targeting relevant users online cost-effectively and measurably to magnifying overall brand loyalty and increasing customer...
Another 5 Tips for a Successful Programmatic Campaign in 2020 (Part 2 of 2)
Today’s digital world requires both forward thinking, finger on the pulse thought leadership as well as grounded lessons learned from the past. Read our Precision Reach last 5 of 10 tips for...
5 Tips For A Successful Programmatic Campaign (part 1 of 2)
Today's digital world requires both forward thinking, finger on the pulse thought leadership as well as grounded lessons learned from the past. Read our Precision Reach first 5 (of 10) tips...
3 Ways Rich Media Ads Can Enrich Your Digital Strategy
Display ads are the most familiar and common ad types found in the programmatic landscape. They have a large amount of scale and offer the ability to build brand awareness and ad recall. That said,...
How to Choose the Right KPI for Your Next Digital Campaign
Your Key Performance Indicator (KPI) is your yardstick of success. Yet, many marketers are unclear how to whittle down hundreds of data points into just one or two indicators of a successful...
HTML5 Specs and Capabilities
Today, programming HTML5 applications offers excellent results. We give you the keys to develop successful apps taking advantage of all the benefits offered by this environment.