Our Blog
Today’s digital world requires both forward thinking, finger on the pulse thought leadership as well as grounded, lessons learned from the past. Read our blog to learn more about the Precision Reach™ perspective
Using UTM Codes with Google Analytics
As a marketer, you know that your marketing is driving traffic to your websites, but do you have the hard data to prove it? UTM codes help you track the performance of each of those links so you can see where your traffic is coming from.
What is Programmatic Native Advertising?
Native advertising is paid advertising where the ad matches the form, feel and function of the content of the media on which it appears
Connected Television Advertising – 10 Reasons Why You Should Consider CTV
A captive audience, an engaging screen. Advertising on Connected Television (CTV) is like being invited into your customer’s living room. It’s a prime seat, and one not to be missed....
10X Your Digital Ad Effectiveness with Programmatic Pre-Roll Video
Did you know: audiences typically retain up to 95 percent of a video message vs. 10 percent of a written message? And that by placing a video on a landing page, you can increase conversions by up to...
Connected TV (CTV) Surged in 2020 – Agriculture Included!
By now, it’s widely known that viewership of connected television (CTV) and over-the-top (OTT) content is increasing significantly, aided in part by a year during which consumers spent much more...
Doomsday Projected for the Third-Party Cookie: Our Action Plan for Agriculture
Third Party Cookies. For years, publishers and brands have been using them to track website visitors, improve the user experience, and collect data to help target ads to the right audiences....