Our Blog
Today’s digital world requires both forward thinking, finger on the pulse thought leadership, as well as grounded lessons learned from the past. Read our blog to learn more about the Precision Reach perspective.
Measuring Campaign Success Beyond CTR
https://youtu.be/e230knJLuV0 After launching a campaign targeting farmers, ranchers or retailers, marketing managers in the agriculture industry (like those in most other fields) tend to watch one...
Farm Journal Acquires Precision Reach™ to Offer Industry’s Best Data-Driven Programmatic Services
Lenexa, Kan., (Dec. 3, 2021) – Farm Journal today announced the acquisition of Precision Reach™, the leading programmatic digital services company serving the agricultural market. Precision Reach...
Precision Reach Targets More Than Just Farmers
Eden Prairie, Minnesota, July 12, 2021: Precision Reach is pleased to announce they can help companies reach more than just farmers with their data-driven programmatic strategies. The company can...
How to Create Programmatic Audio Ads
Audio content is in a moment of exciting growth. In 2021, 65.3% of Americans (218.6M) are listening to digital audio monthly, and that number is expected to grow. As the adoption of audio...
How Did Programmatic Advertising Shape Up in 2020?
Before the pandemic, we talked about how data-driven programmatic advertising was on the rise, and we had the data to back it up. Now, we’re going to take a look at how things changed in 2020, and what that means for the future.
Charting A New Course Without Cookies: What is Google’s Plan? What’s Your Plan?
With Google’s plan to eliminate third-party cookie tracking by end of this year, it’s time to begin altering advertising strategies to prepare for what’s next. Last week, Google took their...