Targeted programmatic advertising that drives results
Agri-Business & Marketing is in our DNA. Precision Reach™ provides guidance and strategic
direction to help our clients get the maximum return on their marketing dollars by applying our
hyper-focused niche expertise to our nuanced and custom targeted campaigns.
Our founders have a deep understanding of traditional media in the agriculture industry. They knew that the brands and agencies they were currently serving would be in need of reaching farmer audiences digitally, beyond endemic Ag websites. Shortly after Precision Reach’s launch it became obvious that shortcomings in 3rd party data and look-alike modeling had been generating lots of ad waste when trying to reach tightly focused farmer audiences. As a result of those findings, Precision Reach initiated its partnership with Farm Market iD to hone in on optimal farmer audiences to generate high ROI campaigns.
In a digital arena where success is measured by impressions and clicks, Precision Reach™ doesn’t see you as just another number. We see beyond the numbers and we make your business our business. By focusing on a client’s individual needs instead of offering a plug and play, one size fits all paradigm, Precision Reach™ is able to adapt its offerings to meet client demands. If it’s not available currently, we find a way to make it happen.
About Our Team
Precision Reach™ is committed 110%. We are experts in agriculture, marketing, digital media planning, buying and execution. Our insatiable curiosity around data driven programmatic advertising and our approach to cultivating lasting partnerships with clients is built around working exceptionally well together from the beginning to the end of a campaign (and then hopefully again and again).
Get to Know Us
With 25 plus years in the Ag media space, Bob oversees Precision Reach’s digital sales and marketing strategy. His diverse media background includes magazines, television, radio, custom publishing, database marketing and digital network ad sales. Early in 2016, Bob helped launch our founding company, Big Reach Network LLC, to bring data-driven programmatic advertising to brands and agencies serving agriculture and rural markets in the U.S. and Canada.
VP of Product Management and Technology
Michael is passionate about solving business challenges with digital solutions. His curiosity about digital marketing and facilitation to deliver ever more efficient marketing campaigns is reflected in the growth of Precision Reach’s product portfolio. He has experience leading SaaS product teams across three key areas in production agriculture – producers, ag retailers, and ag media. Michael thoroughly understands the importance of marketing best practices to drive successful agribusiness outcomes not just great campaign metrics.
Digital Sales Executive
Bret brings over 30 years of experience to the Precision Reach team. He has seen the growth of digital advertising and content since its inception. As Publisher & General Manager of three national agricultural publications, he was at the forefront of the print-to-digital revolution. Bret has a B.S. in Agricultural & Applied Economics from the University of Minnesota. As a member of the National Agri-Marketing Association since 1987, he has held several leadership positions at the local & national levels. Bret enjoys discovering client needs and matching them with available Precision Reach tactics and/or developing new tactics to help achieve client goals.
Digital Sales Executive
Jason is a marketing and digital services veteran with more than 25 years experience in media. He heads up regional sales in Iowa, Nebraska, Kansas, Southern Minnesota and Western Wisconsin. Having previously served as a Major/National Account Representative for the Minneapolis Star Tribune, Jason is experienced using data driven targeting, implementing multi-layer media campaigns and developing strategic partnerships with large retailers and advertising agencies. Jason also served 10 years as the Regional/National Advertising Director for Adams Publishing Group where he developed key accounts and helped lead digital media sales. Jason got his start as a grass roots local media rep for his rural community newspaper in central Minnesota.
Digital Advertising Operations Specialist
Suzie is thrilled to be part of the Precision Reach team. As a recent graduate of St. Olaf College with majors in Latin American Studies and Spanish, Suzie joined Precision Reach in June of 2019 as a Sales and Marketing Intern. During her time at St. Olaf, Suzie studied abroad twice, once in Argentina where she studied World Agricultural Trade, and then via a Global Semester, where she spent time in Egypt, Tanzania, India, China, and Argentina studying a variety of topics including Global Citizenship and Identity along with Public Health in Tanzania, Political Economy in China, and Arts in Argentina. Now as Precision Reach’s Digital Ad Operations Specialist, Suzie enjoys working with our clients to ensure excellent campaign outcomes.
Digital Advertising Operations Associate
Amanda graduated from the College of Saint Benedict/Saint John’s University in the Spring of 2020 with a major in Global Business Leadership and a minor in Psychology. Studying abroad in Perth, Australia for a semester, she immersed herself in a new culture while having fun exploring and gaining insight to apply to her global business degree. Her experiences include doing B2B marketing and sales in the rubber and textile industry. She is excited to have joined the Precision Reach team as a Digital Advertising Operations Associate! She looks forward to successfully executing campaigns and learning about the operations side of marketing.
Digital Advertising Operations Associate
Originally from Western Kentucky, Lauren relocated to the Twin Cities in December 2019. She graduated from Murray State University in May 2019 with her Cum Laude degree in Advertising and minor in Business Administration. While at university, she emersed herself in two internships in New York City and Chicago. She had the opportunity to work on a variety of accounts that solidified her passion for the industry. She is driven to understand the unique impact of mass media and digital advertising on consumer behavior and enjoys research and data analytics. As a Digital Advertising Operations Associate, she is excited to learn the processes behind programmatic advertising and the way the digital landscape is shaping the industry as a whole.