Targeted programmatic advertising that drives results

Agri-Business & Marketing is in our DNA. Precision Reach™ provides guidance and strategic
direction to help our clients get the maximum return on their marketing dollars by applying our
hyper-focused niche expertise to our nuanced and custom targeted campaigns.

Our Story

Our founders have a deep understanding of traditional media in the agriculture industry. They knew that the brands and agencies they were currently serving would be in need of reaching farmer audiences digitally, beyond endemic Ag websites. Shortly after Precision Reach’s launch it became obvious that shortcomings in 3rd party data and look-alike modeling had been generating lots of ad waste when trying to reach tightly focused farmer audiences. As a result of those findings, Precision Reach initiated its partnership with Farm Market iD to hone in on optimal farmer audiences to generate high ROI campaigns.

Our Mission

In a digital arena where success is measured by impressions and clicks, Precision Reach™ doesn’t see you as just another number. We see beyond the numbers and we make your business our business. By focusing on a client’s individual needs instead of offering a plug and play, one size fits all paradigm, Precision Reach™ is able to adapt its offerings to meet client demands. If it’s not available currently, we find a way to make it happen.

About Precision Reach

About Our Team

Precision Reach™ is committed 110%. We are experts in agriculture, marketing, digital media planning, buying and execution. Our insatiable curiosity around data driven programmatic advertising and our approach to cultivating lasting partnerships with clients is built around working exceptionally well together from the beginning to the end of a campaign (and then hopefully again and again).

Get to Know Us

Bob Schenck - Bio Photo (Precision Reach)

Bob Schenck

President

With 25 plus years in the Ag media space, Bob oversees Precision Reach’s digital sales and marketing strategy. His diverse media background includes magazines, television, radio, custom publishing, database marketing and digital network ad sales. Early in 2016, Bob helped launch our founding company, Big Reach Network LLC, to bring data-driven programmatic advertising to brands and agencies serving agriculture and rural markets in the U.S. and Canada.

Michael Jung - Bio Photo (Precision Reach)

Michael Jung

VP of Product Management and Technology

Michael is passionate about solving business challenges with digital solutions. His curiosity about digital marketing and facilitation to deliver ever more efficient marketing campaigns is reflected in the growth of Precision Reach’s product portfolio. He has experience leading SaaS product teams across three key areas in production agriculture – producers, ag retailers, and ag media. Michael thoroughly understands the importance of marketing best practices to drive successful agribusiness outcomes not just great campaign metrics.

Bret Kealy - Bio Photo (Precision Reach)

Calli Spengler

Digital Sales Executive

Calli graduated from Iowa State University with a degree in Agriculture Communications. She has been in the sales field for 4 and half years and is excited to start with the Precision Reach team.  Calli’s strong background in the Ag field stems from her family farm operation in central Wisconsin (Country Lane Farm and TC Reds) where her family own and operates over 150 purebred Angus and Red Angus cattle where she is still highly involved with the family business.  Currently, Calli and her husband (Kale) live in Iowa growing their own cattle operation at the Spengler Cattle Co.  Calli is eager to expand her knowledge and customer-focused skills in her new role as Digital Sales Executive for Precision Reach.

Jason Petraszewski - Bio Photo (Precision Reach)

Jason Petraszewski

Digital Sales Executive

Jason is a marketing and digital services veteran with more than 25 years experience in media. He heads up regional sales in Iowa, Nebraska, Kansas, Southern Minnesota and Western Wisconsin. Having previously served as a Major/National Account Representative for the Minneapolis Star Tribune, Jason is experienced using data driven targeting, implementing multi-layer media campaigns and developing strategic partnerships with large retailers and advertising agencies. Jason also served 10 years as the Regional/National Advertising Director for Adams Publishing Group where he developed key accounts and helped lead digital media sales. Jason got his start as a grass roots local media rep for his rural community newspaper in central Minnesota.

Suzie Johnson - Bio Photo (Precision Reach)

Suzie Johnson

Digital Advertising Operations Specialist

Suzie is thrilled to be part of the Precision Reach team. As a recent graduate of St. Olaf College with majors in Latin American Studies and Spanish, Suzie joined Precision Reach in June of 2019 as a Sales and Marketing Intern. During her time at St. Olaf, Suzie studied abroad twice, once in Argentina where she studied World Agricultural Trade, and then via a Global Semester, where she spent time in Egypt, Tanzania, India, China, and Argentina studying a variety of topics including Global Citizenship and Identity along with Public Health in Tanzania, Political Economy in China, and Arts in Argentina. Now as Precision Reach’s Digital Ad Operations Specialist, Suzie enjoys working with our clients to ensure excellent campaign outcomes.

Amanda Bio Photo (Precision Reach)

Amanda Olson

Digital Advertising Operations Associate

Amanda graduated from the College of Saint Benedict/Saint John’s University in the Spring of 2020 with a major in Global Business Leadership and a minor in Psychology. Studying abroad in Perth, Australia for a semester, she immersed herself in a new culture while having fun exploring and gaining insight to apply to her global business degree. Her experiences include doing B2B marketing and sales in the rubber and textile industry. She is excited to have joined the Precision Reach team as a Digital Advertising Operations Associate! She looks forward to successfully executing campaigns and learning about the operations side of marketing.

Jason Petraszewski - Bio Photo (Precision Reach)

Lauren Edwards

Digital Advertising Operations Associate

Originally from Western Kentucky, Lauren relocated to the Twin Cities in December 2019. She graduated from Murray State University in May 2019 with her Cum Laude degree in Advertising and minor in Business Administration. While at university, she emersed herself in two internships in New York City and Chicago. She had the opportunity to work on a variety of accounts that solidified her passion for the industry. She is driven to understand the unique impact of mass media and digital advertising on consumer behavior and enjoys research and data analytics. As a Digital Advertising Operations Associate, she is excited to learn the processes behind programmatic advertising and the way the digital landscape is shaping the industry as a whole.

Jason Petraszewski - Bio Photo (Precision Reach)

Renae Larson

Digital Advertising Operations Associate

Renae’s curiosity of the world of Food and Agriculture Marketing drives her to keep a pulse on the ever-changing industry. As an Agricultural Communications and Marketing graduate from the University of Minnesota, Renae engaged in various experiences early on in her career through Minnesota Extension and a Minnesota-based food company. Her most recent position focused on farmer recruitment marketing efforts within the agriculture division of a U.S. plant-based ingredient company. As a member of the Digital Ad Operations team, Renae hopes to leverage previous experiences and expand her knowledge in programmatic marketing to help make more meaningful connections along the agriculture supply chain.

Jason Petraszewski - Bio Photo (Precision Reach)

Soren Saunders

Digital Advertising Operations Associate

Soren is from Albuquerque, New Mexico, and made the move to Minnesota to attend St. Olaf College. She graduated in the Spring of 2021 with majors in Studio Art and Biology. At St. Olaf, Soren was able to study abroad three times, one month in Italy to study art history, one month in Australia and New Zealand to study art and cultural literature, and for a semester in Ireland, where most of her studies revolved around research in biology. Soren is excited to have joined the Precision Reach team as a Digital Advertising Operations Associate and looks forward to learning more about ag-centered advertising.

Jason Petraszewski - Bio Photo (Precision Reach)

Annika Weinberg

Digital Advertising Operations Associate

Annika has always been curious about the evolution of media in a variety of industries, and she is excited to dive into Agriculture Marketing. Annika graduated from Northwestern University in the Spring of 2021 with a major in Communication Studies, minors in Legal Studies and Film & Media Studies, and a certificate in Integrated Marketing Communications. In Fall 2019, she studied abroad in Copenhagen, Denmark, where she studied topics ranging from sustainable urban planning to psychology of leadership. In Summer 2020, she worked with local businesses in Chicago to support their marketing strategies during the peak of the pandemic. Annika is thrilled to be working as a Digital Ad Operations Associate with Precision Reach, and she looks forward to executing clients’ goals with the powerful tools of data-driven programmatic.