Banner Display
Creative Specs
Format: .jpg, .gif
Dimensions
- Static & Animated Banners: 300×600, 300×250, 728×90, 160×600, 970×250, 320×50
- In-Banner Video: 300×250, 728×90, 160×600
File size: 200KB maximum
Pre-Roll Video
Audiences will retain 95% of a video message versus 10% of a written message. By incorporating pre-roll video into your campaigns, you can increase the chances that your audience will receive your message, engage with it, and, most importantly, take action.
Creative Specs
Click event: Video window and companion banner
Duration: 0:06, 0:15, or 0:30
Tag types: VAST 2.0.1 or VPAID 2.0
Controls: Host initiated (required: Start/Stop, Volume, Pause)
File size: 5MB Maximum
Max frame rate: 15-30 FPS
Companion ad size: 300×250; 40KB Max. Must be part of video tag; cannot be a separate tag.
Video File Technical Specifications:
- Recommended file type for video asset submission: WMV, MP4, MOV
- Bit Rates: Greater than 2MBPS
- Resolution (in pixels): 640×480 preferred; 400×300 Minimum
- Color Depth: 32-bit
- Key Frames: Every 1 second
- Aspect Ratio: 16:9
Native Display
Combat ad fatigue by seamlessly and non-intrusively placing your educational & promotional content on your audience’s favorite news, sports, and weather sites (and more).
Creative Specs
Headlines: 3-5 recommended, 15-55 characters incl. spaces
Body text: 2-3 versions recommended, 25-100 characters incl. spaces
Image: >300ppi, no text overlay, requires 600×600 and 1200×627 and 800×600; JPG, PNG; optimal file size of 750 KB
Brand name: 25-character max, no special characters
Brand logo: Square logo on white background recommended.
Call-to-action text: Up to 10 characters, default is “Learn More”
Native Video
Combine the seamless experience of native with the engagement power of video. Our native video ads allow you to place non-intrusive videos alongside your audience’s favorite content.
Creative Specs
Headlines: 3-5 recommended, 25 character max incl. spaces
Body Text: 2-3 versions recommended, 90 character max incl. spaces
Native Outstream Video: Min length: 5 seconds (15 or 30 recommended); Max size: 150MB ; Aspect ratio: 16:9; VAST 2.0 / 3.0 accepted
Brand name: 25 character max, no special characters
Brand logo: Square logo on white background recommended.
Call-to-action text: Up to 10 characters, default is “Learn More”
Streaming Audio
People listen to music while they work, at home, and everywhere in between; farmers and ag professionals are no exception. Capture your audience’s attention in between songs with a well-placed, targeted audio ad on Spotify, Pandora, and other popular audio platforms.
Creative Specs (Audio)
File type: MP3, AAC, WAV
File size: 10MB maximum
Bitrate: 196kbs minimum
Length: 0:15 or 0:30 seconds, one-second buffer allowed
Accepted third-party tags: GCM/DCM/DFA, Sizmek, Innovid, & more
Creative Specs (Companion Banner)
Dimensions: 300×250
File types: JPEG, GIF, HTML
File size: 2MB max
Animation: None
Display tags: Same as audio file
Connected TV (CTV)
Take your TV ads to the next level through hyper-personalized, direct audience targeting. Deliver ads through Connected TV devices like Apple TV, Roku, Amazon FireTV, as well as selected premium networks and more.
Creative Specs
Aspect ratio:
- Full HD: 1920×1080 (16:9 Widescreen) or 1440×1080 (4:3 Standard)
- Partial HD: 1280×720 (16:9 Widescreen) or 960×720 (4:3 Standard)
Asset resolution:
- Minimum: 400×300
- Maximum: 1920×10
File size: 25MB recommended, 100 MB max
Asset codec: H.264 (Video) and AAC (Audio)
Animation length: 0:15, 0:30, or 1:00
File type: .MP4
Accepted third tags: VAST 2.0.1
Accepted third-party tags: GCM/DCM/DFA, Sizmek, Innovid, other
Max frame rate: N/A
User-initiated features: N/A
Audio resolution: 48Khz or 44.1Khz
Audio channels: Stereo
Audio bitrate: 128kbps or higher
Boosted Social Media
Boost your Facebook, Instagram, Twitter, and LinkedIn content and place it right in your farmers’ news feeds.
Facebook & Instagram Boosted Content
Facebook Post ID
Headline & Description: Pulled from your URL in the original post
Post copy: 1-2 sentences introducing the post and topic
Post image: Attention-grabbing image, must contain less than 20 percent text
Video length: Up to 0:15, .mp4, .mov, .gif accepted