Media Tactics

Here’s how we connect your brand & products with a highly targeted agriculture audience.

How We Target

Our programmatic advertising technology purchases digital ad space by automating the process in real time. 

We integrate exclusive, segmented audience data to target the right audience, at the right time, through the right channel

Audience Options

Crop Growers - Programmatic Media Tactics

Crop Growers

Includes Row Crops, Fruits, Vegetables, Hemp, Organic and other Crop Segments in US
Livestock Producers - Programmatic Media Tactics

Livestock Producers

Includes Fed Cattle, Cow/Calf, Hogs, Dairy, Sheep, Goats and Other Livestock Segments in US
Retailers - Programmatic Media Tactics

Ag Retailers

Includes Grain, Feed, Fertilizer, Agronomy, Custom Application, and other services across 5,500+ retail locations in US and Canada
Agronomists - Programmatic Media Tactics


Includes 13,000+ Certified Crop Advisors (CCAs) in US, Canada, Mexico and 6,000+ PCAs in California

Media Tactics & Creative Specs

Banner Display
We deploy static and animated HTML5 display banner ads across thousands of websites, easily A/B test ad variants, and increase your ad effectiveness via in-banner video and mobile display.

Banner Display - Programmatic Media Tactics

Creative Specs

Format: .jpg, .gif

  • Static & Animated Banners: 300×600, 300×250, 728×90, 160×600, 970×250, 320×50
  • In-Banner Video: 300×250, 728×90, 160×600

File size: 200KB maximum

Pre-Roll Video

Audiences will retain 95% of a video message versus 10% of a written message. By incorporating pre-roll video into your campaigns, you can increase the chances that your audience will receive your message, engage with it, and, most importantly, take action. 

Pre-Roll Video - Programmatic Media Tactics

Creative Specs

Click event: Video window and companion banner
Duration: 0:06, 0:15, or 0:30
Tag types: VAST 2.0.1 or VPAID 2.0
Controls: Host initiated (required: Start/Stop, Volume, Pause)
File size: 5MB Maximum
Max frame rate: 15-30 FPS
Companion ad size: 300×250; 40KB Max. Must be part of video tag; cannot be a separate tag.
Video File Technical Specifications:

  • Recommended file type for video asset submission: WMV, MP4, MOV
  • Bit Rates: Greater than 2MBPS
  • Resolution (in pixels): 640×480 preferred; 400×300 Minimum
  • Color Depth: 32-bit
  • Key Frames: Every 1 second
  • Aspect Ratio: 16:9


Native Display

Combat ad fatigue by seamlessly and non-intrusively placing your educational & promotional content on your audience’s favorite news, sports, and weather sites (and more). 

Native Display - Programmatic Media Tactics

Creative Specs

Headlines: 3-5 recommended, 15-55 characters incl. spaces
Body text: 2-3 versions recommended, 25-100 characters incl. spaces
Image: >300ppi, no text overlay, requires 600×600 and 1200×627 and 800×600; JPG, PNG; optimal file size of 750 KB
Brand name: 25-character max, no special characters
Brand logo: Square logo on white background recommended.
Call-to-action text: Up to 10 characters, default is “Learn More”

Native Video

Combine the seamless experience of native with the engagement power of video. Our native video ads allow you to place non-intrusive videos alongside your audience’s favorite content. 

Native Video - Programmatic Media Tactics

Creative Specs

Headlines: 3-5 recommended, 25 character max incl. spaces
Body Text: 2-3 versions recommended, 90 character max incl. spaces
Native Outstream Video: Min length: 5 seconds (15 or 30 recommended); Max size: 150MB ; Aspect ratio: 16:9; VAST 2.0 / 3.0 accepted
Brand name: 25 character max, no special characters
Brand logo: Square logo on white background recommended.
Call-to-action text: Up to 10 characters, default is “Learn More”

Streaming Audio

People listen to music while they work, at home, and everywhere in between; farmers and ag professionals are no exception. Capture your audience’s attention in between songs with a well-placed, targeted audio ad on Spotify, Pandora, and other popular audio platforms. 

Streaming Audio - Programmatic Media Tactics

Creative Specs (Audio)

File type: MP3, AAC, WAV
File size: 10MB maximum
Bitrate: 196kbs minimum
Length: 0:15 or 0:30 seconds, one-second buffer allowed
Accepted third-party tags: GCM/DCM/DFA, Sizmek, Innovid, & more

Creative Specs (Companion Banner)

Dimensions: 300×250
File types: JPEG, GIF, HTML
File size: 2MB max
Animation: None
Display tags: Same as audio file

Connected TV (CTV)

Take your TV ads to the next level through hyper-personalized, direct audience targeting. Deliver ads through Connected TV devices like Apple TV, Roku, Amazon FireTV, as well as selected premium networks and more.

Connected TV (CTV) - Programmatic Media Tactics

Creative Specs

Aspect ratio

  • Full HD: 1920×1080 (16:9 Widescreen) or 1440×1080 (4:3 Standard)
  • Partial HD: 1280×720 (16:9 Widescreen) or 960×720 (4:3 Standard)

Asset resolution

  • Minimum: 400×300
  • Maximum: 1920×10

File size: 25MB recommended, 100 MB max
Asset codec: H.264 (Video) and AAC (Audio)
Animation length: 0:15, 0:30, or 1:00
File type: .MP4
Accepted third tags: VAST 2.0.1
Accepted third-party tags: GCM/DCM/DFA, Sizmek, Innovid, other
Max frame rate: N/A
User-initiated features: N/A
Audio resolution: 48Khz or 44.1Khz
Audio channels: Stereo
Audio bitrate: 128kbps or higher

Boosted Social Media

Boost your Facebook, Instagram, Twitter, and LinkedIn content and place it right in your farmers’ news feeds. 

Social Media - Programmatic Media Channels

Facebook & Instagram Boosted Content

Facebook Post ID
Headline & Description: Pulled from your URL in the original post
Post copy: 1-2 sentences introducing the post and topic
Post image: Attention-grabbing image, must contain less than 20 percent text
Video length: Up to 0:15, .mp4, .mov, .gif accepted

Top Website & Mobile App Placements

Based on 3,000+ programmatic ag campaigns deployed by Precision Reach in 2020.


Fox News







Local Media

247 sports

Note: We have built a brand-safe whitelist of 8,000+ domains for AG campaigns, focusing on News, Weather, Sports, and Local Media. A typical AG campaign utilizes 1,500 unique website placements.