Our Blog
Today’s digital world requires both forward thinking, finger on the pulse thought leadership, as well as grounded lessons learned from the past. Read our blog to learn more about the Precision Reach perspective.
Programmatic vs. Endemic Advertising: Which Is More Effective?
https://youtu.be/YiQveuMI3WQAt Precision Reach, our clients in the agriculture industry ask this question more and more frequently. They want to know which approach to use to get the most bang for...
Your Programmatic Vendor Must Know Ag
https://youtu.be/kEUVWDxyEFI No doubt you’re hearing a lot lately about programmatic advertising. In past few years, it’s become very popular because it offers a faster, more effective process for...
Target Your Ag Audience with Precision to Boost ROI
https://youtu.be/UAbxkrtFqIo When you’re cooking a special meal, you find a good recipe, make a list of the ingredients you need and head to the store to buy them. If you just guess at what you...
Measuring Campaign Success Beyond CTR
https://youtu.be/e230knJLuV0 After launching a campaign targeting farmers, ranchers or retailers, marketing managers in the agriculture industry (like those in most other fields) tend to watch one...
Farm Journal Acquires Precision Reach™ to Offer Industry’s Best Data-Driven Programmatic Services
Lenexa, Kan., (Dec. 3, 2021) – Farm Journal today announced the acquisition of Precision Reach™, the leading programmatic digital services company serving the agricultural market. Precision Reach...
Precision Reach Targets More Than Just Farmers
Eden Prairie, Minnesota, July 12, 2021: Precision Reach is pleased to announce they can help companies reach more than just farmers with their data-driven programmatic strategies. The company can...