Media Tactics
Here’s how we connect your brand & products with a highly targeted agriculture audience.
How We Target
We integrate exclusive, segmented audience data to target the right audience, at the right time, through the right channel.
Audience Options
Crop Growers
Livestock Producers
Ag Retailers
Agronomists
Media Tactics & Creative Specs
Banner Display
Creative Specs
Format: .jpg, .gif
Dimensions
- Static & Animated Banners: 300×600, 300×250, 728×90, 160×600, 970×250, 320×50
- In-Banner Video: 300×250, 728×90, 160×600
File size: 200KB maximum
Pre-Roll Video
Audiences will retain 95% of a video message versus 10% of a written message. By incorporating pre-roll video into your campaigns, you can increase the chances that your audience will receive your message, engage with it, and, most importantly, take action.
Creative Specs
Click event: Video window and companion banner
Duration: 0:06, 0:15, or 0:30
Tag types: VAST 2.0.1 or VPAID 2.0
Controls: Host initiated (required: Start/Stop, Volume, Pause)
File size: 5MB Maximum
Max frame rate: 15-30 FPS
Companion ad size: 300×250; 40KB Max. Must be part of video tag; cannot be a separate tag.
Video File Technical Specifications:
- Recommended file type for video asset submission: WMV, MP4, MOV
- Bit Rates: Greater than 2MBPS
- Resolution (in pixels): 640×480 preferred; 400×300 Minimum
- Color Depth: 32-bit
- Key Frames: Every 1 second
- Aspect Ratio: 16:9
Native Display
Creative Specs
Headlines: 3-5 recommended, 15-55 characters incl. spaces
Body text: 2-3 versions recommended, 25-100 characters incl. spaces
Image: >300ppi, no text overlay, requires 600×600 and 1200×627 and 800×600; JPG, PNG; optimal file size of 750 KB
Brand name: 25-character max, no special characters
Brand logo: Square logo on white background recommended.
Call-to-action text: Up to 10 characters, default is “Learn More”
Native Video
Combine the seamless experience of native with the engagement power of video. Our native video ads allow you to place non-intrusive videos alongside your audience’s favorite content.
Creative Specs
Headlines: 3-5 recommended, 25 character max incl. spaces
Body Text: 2-3 versions recommended, 90 character max incl. spaces
Native Outstream Video: Min length: 5 seconds (15 or 30 recommended); Max size: 150MB ; Aspect ratio: 16:9; VAST 2.0 / 3.0 accepted
Brand name: 25 character max, no special characters
Brand logo: Square logo on white background recommended.
Call-to-action text: Up to 10 characters, default is “Learn More”
Streaming Audio
People listen to music while they work, at home, and everywhere in between; farmers and ag professionals are no exception. Capture your audience’s attention in between songs with a well-placed, targeted audio ad on Spotify, Pandora, and other popular audio platforms.
Creative Specs (Audio)
File type: MP3, AAC, WAV
File size: 10MB maximum
Bitrate: 196kbs minimum
Length: 0:15 or 0:30 seconds, one-second buffer allowed
Accepted third-party tags: GCM/DCM/DFA, Sizmek, Innovid, & more
Creative Specs (Companion Banner)
Dimensions: 300×250
File types: JPEG, GIF, HTML
File size: 2MB max
Animation: None
Display tags: Same as audio file
Connected TV (CTV)
Creative Specs
Aspect ratio:
- Full HD: 1920×1080 (16:9 Widescreen) or 1440×1080 (4:3 Standard)
- Partial HD: 1280×720 (16:9 Widescreen) or 960×720 (4:3 Standard)
Asset resolution:
- Minimum: 400×300
- Maximum: 1920×10
File size: 25MB recommended, 100 MB max
Asset codec: H.264 (Video) and AAC (Audio)
Animation length: 0:15, 0:30, or 1:00
File type: .MP4
Accepted third tags: VAST 2.0.1
Accepted third-party tags: GCM/DCM/DFA, Sizmek, Innovid, other
Max frame rate: N/A
User-initiated features: N/A
Audio resolution: 48Khz or 44.1Khz
Audio channels: Stereo
Audio bitrate: 128kbps or higher
Boosted Social Media
Facebook & Instagram Boosted Content
Facebook Post ID
Headline & Description: Pulled from your URL in the original post
Post copy: 1-2 sentences introducing the post and topic
Post image: Attention-grabbing image, must contain less than 20 percent text
Video length: Up to 0:15, .mp4, .mov, .gif accepted
Top Website & Mobile App Placements
Based on 3,000+ programmatic ag campaigns deployed by Precision Reach in 2020.
News
Weather
Sports
Finance
Local Media
Note: We have built a brand-safe whitelist of 8,000+ domains for AG campaigns, focusing on News, Weather, Sports, and Local Media. A typical AG campaign utilizes 1,500 unique website placements.