Precision Reach Focuses on Data Driven Advertising in Agriculture

by | Sep 1, 2020


Big Reach Network (BRN) is re-branding their data driven digital programmatic advertising service to Precision Reach. The website was launched on August 28, 2020 to clearly delineate the differentiators Precision Reach offers clients with a desire to connect with producers and influencers in agriculture. Precision Reach’s access to robust agriculture data remains at the core of their producer audience targeting capabilities.

“We are excited to rebrand Precision Reach to accentuate our emphasis on the agriculture industry”, according to Bob Schenck, President at Precision Reach. The rebranding effort extends beyond a new website and URL.

Precision Reach’s new logo and latest product offerings re-enforce the ag-centric theme of the organization.

“It is critical for ag marketers to connect their message with key influencers in the channel. It’s exciting to have developed our proprietary ag retailer audience and other data partnerships to reach these influencers, across our portfolio of media tactics.” according to Michael Jung, VP of Product Management.

Schenck summarized the culmination of the rebrand effort in this way; “By bringing together a team deep with ag media experience, robust agriculture audience data sets, and best in class MarTech platforms, we execute on our mission to most efficiently deliver the ag marketer’s message based on their unique campaign needs.”

About Precision Reach Precision Reach delivers targeted digital media campaigns across mediums such as Display, Video, Native, Connected TV, Digital Audio and Facebook to B2B niche markets, primarily in Agriculture. The company’s focus is in achieving an exceptionally precise reach with the highest return on investment for clients. Precision Reach’s parent company, Big Reach Network is headquartered in Chicago, IL. The company can be reached by email at