Our Blog
Today’s digital world requires both forward thinking, finger on the pulse thought leadership, as well as grounded lessons learned from the past. Read our blog to learn more about the Precision Reach perspective.Best Practices for Display Banner Creative
Display ads—in all their forms—are one of the most common advertising tools in today’s online world. Especially with programmatic advertising, where a “set of banners” are optimized for delivery to...
Cookie-Less Advertising: What’s Coming and How Should You Prepare?
Back in 1994, Lou Montulli, a highly skilled web browser programmer at Netscape Communications, developed a website tracking solution called “persistent client state object.” This solution places a...
Data-Driven Programmatic Advertising: 3 Frequently Asked Questions
Since the advent of programmatic display advertising over ten years ago, the AdTech industry has seen enormous growth, with programmatic advertising now representing the primary method of buying...
A Plain-English Guide & Glossary to Programmatic Advertising
Programmatic ads give brands or agencies the ability to purchase within milliseconds because of the sophisticated ecosystem of algorithms. The buying and selling of ads happen in real-time through...
Data-Driven Programmatic vs. Direct-Buy Website Advertising
(For more information about the specific products and services Precision Reach offers, click here.) Most agribusinesses prioritize direct-buy as their primary method of website advertising. However,...