Our Services

By focusing on a client’s individual needs instead of offering a plug and play, one size fits all paradigm, Precision Reach™ is able to adapt its offerings to meet client agricultural marketing demands. We optimize for the audience first using our proprietary algorithm. No one else but Precision Reach™ has the ability to influence 95% of the farmers in the U.S. and segment them by size and commodity.

Service Suite

Agriculture Audience Segmentation

Audience segmentation is a key activity within an audience analysis . Segmentation recognizes that different groups will respond differently to messaging and marketing. Precision Reach™ aligns its agribusiness marketing clients specific programmatic needs with customized objectives and delivery modes.

Campaign Execution

We don’t utilize look alike models nor do we incorporate blended rate impressions. There is no sense in inflating data sets with overlapping information. Our in-house digital marketing team closely monitors and adjusts your campaign on the fly while our proprietary inventory ensures your brand’s safety.

Ag Marketing Digital Tactics

Offering varying innovative digital channels to position your messaging in the right place to reach the right farmer is our sweet spot. Our KPI averages speak for themselves.

Reporting

Precision Reach™ proactively provides all metrics for agrimarketing campaigns including viewability and comprehensive analytic reports down to the tactic level for our clients at any time during a campaign, not just at the end. There is simply no reason not to.

Our Process

Our proprietary agric marketing process delivers a more precise reach and personalization of messaging and media to the most optimal audience, resulting in more efficiently targeted campaigns.

What is Data Driven Programmatic Marketing?

Programmatic advertising is the process of purchasing digital ad space (display banners, pre-roll video, native, connected TV) in real-time, with the assistance of dedicated software and algorithms that automate the process. With data driven programmatic buying, exclusive segmented audience data is integrated into the programmatic process to efficiently and effectively serve ads to a highly targeted audience across a variety of mediums.

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“Precision Reach is the only true Ag programmatic buying source. They understand our objectives and optimizes our schedules to meet those goals for a successful campaign.”

Leon Halbert – Media Director - Brush Art Agency

“Precision Reach's willingness to collaborate as a true partner creates additional insight helping each campaign perform more effectively. Their expertise is an asset to our clients.”

Lyle Orwig is Chief Marketing Officer at RAM Ag Pack

“The Precision Reach core value comes from the ability to clearly identify a pure and accurate audience. They definitely hit the bulls-eye for us.”

Amy Frohloff – Marketing Manager – Valmont Industries