DTN Acquires Farm Market iD – Precision Reach Will Continue Exclusive Use of FMiD Data

by | Feb 25, 2021

To our valued Precision Reach customers and partners,

By now, you may have heard the exciting announcement regarding the acquisition of Farm Market iD by DTN.  This change will enhance the agricultural products and services offered by both companies.

This change will not affect the delivery of your data-driven programmatic advertising campaigns through Precision Reach.  Rest assured our exclusive digital use of the FMiD ag database remains fully intact with business as usual.

We are thrilled about the data enhancements that will evolve from this well-suited merger with DTN’s leadership of Ag agronomics, weather, livestock, agribusiness, commodity markets, along with the media properties and events under the Progressive Farmer stable.

“Precision Reach and Farm Market iD have enjoyed great growth together” says Grey Montgomery, senior vice president of agriculture at DTN.  “We see many ways that the addition of the DTN family of data and media products will add even more capabilities and value for clients.”

We appreciate your continued support and look forward to working even harder for you in the days ahead.

Here’s to a great 2021!

To get more details on our partnership with FMiD, drop us a line at Sales@PrecisionReach.com or call Bob Schenck at 847-778-1886.