The programmatic advertising ecosystem has many advantages, from targeting relevant users online cost-effectively and measurably to magnifying overall brand loyalty and increasing customer acquisition. It helps advertisers streamline decision making at scale. By 2021, eMarketers estimates that almost 88% of U.S. digital display ad dollars will be transacted programmatically. If you haven’t considered adding programmatic advertising into your marketing mix, here are the reasons why now is the best time to start:
- Smart Ad Tech: The rapid advancements in artificial intelligence (AI) technologyhas fueled the popularity of programmatic advertising amongst publishers and advertisers over the last few years.. These advancements in technology help the industry build a safer ecosystem, help advertisers predict outcomes to improve campaign performance, and provide advanced targeting and optimizing capabilities.
- Transparency, Flexibility and Optimizations: The automation of buying and selling online advertising promises efficiency and gives advertisers back control of how they trade and buy media. They can adjust any campaign parameters from budgets, flight dates, creative, and targeting. They also have the flexibility to optimize campaigns and pull reports in real-time, ensuring their media dollars are spent efficiently.
- Ads are Delivered in a Brand Safe Environment:All brands and advertisers want to be confident when it comes to brand safety, as it is typically a top of mind concern. At Precision Reach, we have developed a brand safe whitelist of 8,000+ domains specifically for Agriculture focused on News, Weather, Sports and Business. It’s our responsibility, as your ad delivery partner, to protect and help you navigate through the complexities of the ecosystem.
- Diverse Channel Mix: Programmatic advertising can be used anywhere throughout the marketing funnel – awareness, engagement, and conversion. The variety of formats engage consumers and make a positive impact on your marketing efforts, whether run independently or in a multi-channel strategy. Here are some examples:
Native ads are placed between paragraphs of an article, they include a headline and body text. Native resonates with most marketers familiar with walled gardens because it resembles social units.
Display ads are also known as banner ads and act as digital billboards. They can be static images or highly customizable rich media creatives that lead to corresponding landing pages.
Promotional video content can play before, during, or after streaming content and can be viewed across all devices. It provides the opportunity for advertisers to tell a compelling story.
CONNECTED TV (CTV)
A TV that is connected to the internet where viewers can stream video content. CTV is the ideal way to reach your target audiences on the big screen.
Time to Get Programmatic
Once you understand how the ecosystem works and its many benefits, you will quickly realize why programmatic should be part of every digital strategy. With programmatic in the mix, targeting the right people, on the right device, with native, display, video, and CTV, you can build a well-rounded approach to capture your audience’s attention, and keep them interested. Not to mention, ads are run only in a brand-safe environment, with all the reporting and transparency you need to optimize and analyze efficiently.
Drop us a line at Sales@PrecisionReach.com or call Bob Schenck at 847-778-1886